January 7, 2015

How does branding and packaging affect one’s opinion of a product?

An artist named Paddy Mergui from has come up with an intriguing art series that explores what it would be like if everyday common items were packaged and branded as high-luxury necessities.

From yogurt cups, to cartons of eggs, Mergui has come up with quite the dynamic assortment of unique packaging.

I wonder how sales of these products would be affected if we really did buy fruit like this?

 
or eggs like this…
 

 
and milk…
 

 
Click here to view more of these luxury branded products by Paddy Mergui at DesignTaxi.com

Categorized in: Graphic Design