The Psychology of ColorJune 18, 2014 Category: Graphic Design, Infographic
Believe it or not… colours have emotions.
There are many hidden influences in branding and advertising that you may not always be aware of. In this case, did you know that there is a lot of psychology behind the colour choices you make.
When choosing colours for any project, it’s good to take a step back and think about what colours best represent the mood or effect you wish to have on your audience.